In this multi-part article, I address the three most crucial ways donors can think like business people to help ensure the success of enterprise development projects.  Now that you know who you are selling to, and you’ve given thought to how you will let these buyers know about your product and make them want to buy it, the question is . . .

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In this multi-part article, I address the three most crucial ways donors can think like business people to help ensure the success of enterprise development projects.

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In Part I of this series, I presented a case study involving a donor project to help poor rural women make clay pots.  From a “making pots” perspective, the project succeeded.  The women can make pots.  But from a rural livelihood perspective – i.e. designing a project that results in sustained economic improvement for the women and progress toward meeting MDGs – the project failed.

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